Facebook has made no secret of its love for video, challenged only perhaps by its affection for bots.
The re-creation of Facebook as a video platform is well underway: Facebook Live experiments abound, it’s trialling what are basically 15-second ad breaks, and now the social media behemoth is treading delicate ground; testing how users react to autoplay video in their newsfeeds. With sound.
From Tuesday local time, some Australians may notice autoplay on all types of video (including ads and Facebook Live) acting differently on their mobile app.
In one version of the test, sound plays immediately as the video begins, if you have sound enabled on your device. Another group is able to turn sound on during the test session using an icon that will sit to the bottom right of videos.
Both groups see a pop-up message informing them about how to use the controls, and sound will only play if the smartphone’s volume is up. If you don’t want to annoy your workmates, sound can also be turned to “always off” in Facebook settings.