By Vivek Kumar

taco-bell-lyft-2

Lyft’s new partnership with Taco Bell seems like a weird cross-marketing campaign at first glance, but it could become a model for future tie-ups to come, and a new revenue opportunity for ride-hailing in general. Lyft and the fast food restaurant chain debuted “Taco Mode” today, which allows riders to add on a Taco Bell side trip during their ride with a simple tap within the app.

Source: Techcrunch

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